Jeep Super Bowl commercial hailed 'the best' of the night
Jeep Super Bowl commercial hailed 'the best' of the night
The Jeep Super Bowl commercial starring Harrison Ford has been hailed 'the best' of the night for its rousing pro-American message. Of all the commercials that played on Sunday evening during Super Bowl LIX, the Indiana Jones actor, who doesn't normally participate in a lot of ads, took first place, according to watchers across the country.
In the advert, the actor, who is worth millions, said: 'Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories. 'But that means we get to write our own stories. Freedom is yes, or no, or maybe.
'Freedom is for everybody. But it isn't free, it's earned,' Ford said as footage of Jeeps in World War II and American soldiers played in the background. 'There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they're not driven by pride. Pride is a terrible driver. 'Freedom is the roar of one man's engine, and the silence of another's. Freedom is the ability to inspire.
The most sacred thing in life isn't the path. It's the freedom to choose it,' he added as he hopped in a jeep and drove down a dirt road. 'Choose what makes you happy. My friends, my family, my work make me happy. This Jeep makes me happy, even though my name is Ford,' he joked.
After seeing the two minute ad, many praised Ford for his commercial, as one user said: 'Love seeing patriotism in action, especially with a legend like Harrison Ford.' 'Hope this ad inspires more companies to celebrate American pride and freedom,' they added. 'Fresh off his hit show 1923 Harrison Ford follows it up with this gem for Jeep. Smell the freedom!' another said.
Ford told People he initially turned down his surprise commercial for Jeep. The actor admitted he wasn't initially planning to be involved, but the chance to re-team with his Indiana Jones And The Dial of Destiny director James Mangold ultimately persuaded him. He said: 'You always say no at first... [But the commercial] was refined and personalized. [With James' input] it came out to be something that I really feel comfortable with.' The Star Wars actor described the commercial, which was titled 'Owner's Manual', as a 'rumination on life.'
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